Online Review Management Companies, Compared
What these companies charge, what they actually do for the money, and how to tell whether you need one at all.
Before you hire anyone, see where you stand
Type your business name. See exactly what your next customer sees.
What you are really paying for
Most review management companies do one thing that matters: they send review requests on your behalf. The rest is reporting. It is worth knowing that before you sign.
Connect once, in a click
Link the CRM, invoicing or payment tool you already use. No install, no code, done in minutes.
It asks so you never have to
The second a job wraps or an invoice clears, the request goes out, then nudges anyone who forgets.
Your rating climbs on its own
More 5-star reviews land on Google and your site, and your best ones become proof that wins the next customer.
Six questions worth asking
Ask these before you agree to a retainer or an annual contract.
What exactly is automated?
If the answer is a dashboard and a monthly report, you are paying a lot for very little.
What triggers the request?
The best answer is your own systems: a job completing, an invoice being paid, a deal closing.
Is there a contract?
Annual lock-ins are common in this category. Ask early, not at signing.
What happens to unhappy customers?
They should reach you privately before they reach a public review form.
Do I own my reviews?
Reviews collected to Google are yours. Reviews trapped in a platform are not.
Could software do this instead?
For most businesses, yes, at a fraction of the cost of a managed service.
You are already set up. No new tools needed.
Trophy Jar plugs into the software you already run your business on, so reviews start collecting the day you connect it.
Every finished job turns into a review request before your van leaves the driveway.
Every paid invoice becomes a review request, so getting paid also grows your rating.
Reviews collect themselves off the invoices you were already sending.
Turn the good feeling of a settled invoice into a 5-star review, hands off.
Each successful charge quietly asks for a review, so proof grows alongside revenue.
Won deals become public proof automatically, with nothing added to your team's checklist.
It all runs off what your tools already track. If you can see it in your tool, you can ask for a review on it.
Common Questions
What do online review management companies do?+
Most send review requests to your customers, monitor incoming reviews and report on them. The valuable part is the requesting, which software does directly.
How much do they charge?+
Typically hundreds per month, often on an annual contract. Software that does the collecting starts at single figures.
Do I need a company or software?+
If you want strategy, responses written for you and multi-location oversight, a company can be worth it. If you want more reviews, software is faster and far cheaper.
What should I avoid?+
Anyone promising to remove genuine reviews, or asking you to only request reviews from customers you expect to be happy. Both are bad news.
How much does it cost?+
The Launch plan is $9 a month for your first two months, then $29. Growth is $19 then $49. There is no free trial, the paid trial simply starts at $9.