HubSpot CRM
HubSpot’s CRM is free forever for unlimited users. Not a trial with the useful parts taken out. Contacts, companies, deals, tasks, email tracking and meeting links, at no cost, with no expiry.
More than you expect
Unlimited users, and up to a million contacts. Deal pipelines, task management, email tracking and templates, meeting scheduling links, live chat, forms and basic reporting. For a small team that keeps losing follow-ups, that is already the whole job.
What you pay for
Automation is the big one. Free has no workflows, so every follow-up is manual or sequenced by hand. After that it is custom reporting, forecasting, multiple pipelines beyond the basics, and support. When you catch yourself doing the same three clicks every day, that is the signal to look at Starter.
Who should stay free
Under about five people, with a simple sales process, you will rarely need more. The upgrade usually comes from wanting automation, not from hitting a limit. Which means you can run on free for a long time and put the difference into something that actually brings work in.
One thing worth automating before workflows
You do not need HubSpot automation to chase reviews. Trophy Jar watches the deal stage and sends the Google review request itself. It runs on the free CRM as well as the paid tiers, from $9 a month. 100 texts a month are included on the $9 plan and 1,000 on the $19 plan, from your own local number, and we handle 10DLC registration for US businesses.