Trustpilot vs Trustmary: The Honest Verdict
Neither one will trigger on any status in your own tools or include every integration on every plan. Here is what each one really costs, what users complain about, and the third option that asks for your reviews on its own.
Before you pick either one, see where you actually rank
Type your business name. This is what your next customer sees when they search for you.
Trustpilot, Trustmary, or neither?
Trustpilot and Trustmary are aimed at different businesses, and one of them is probably right for you. Here is the honest read on all three.
Trustpilot
Free, then $99 a month per domain
Brands that want a recognised consumer review profile, especially across borders. The catch: reviews land on your Trustpilot profile, not on Google where local buyers are actually looking.
Trustmary
Free tier, then from about $19 a month
Marketing teams who want surveys, NPS and review-driven lead capture in one tool. The catch: reviewers describe it as not very customisable, with a convoluted implementation.
Trophy Jar
$9/month, then $29
It asks every customer the moment a job, invoice, deal or order hits the status you choose, follows up with anyone who forgets, and stops the second they review. All 13 integrations and 7 widgets on every plan.
Start for $9/monthTrustpilot vs Trustmary vs Trophy Jar
| Trophy Jar | Trustpilot | Trustmary | |
|---|---|---|---|
| Starting price | $9/month | Free, then $99/mo per domain | Free tier, then from ~$19/month |
| Pricing published openly, no sales call | |||
| No annual contract or lock-in | |||
| Asks your customers automatically | |||
| Triggers on any status in your tools, not a fixed list | |||
| Follow-ups that stop the second they review | |||
| Route unhappy customers privately first | |||
| Reviews land on Google | |||
| Photo and video reviews | Paid tiers | ||
| Review widgets for your own site | 7 widgets | Paid tiers | Strong |
| Native integrations on every plan | 13 | Plan dependent | Limited |
| Free migration, done for you | |||
| Live within 2 business days |
Trustpilot publishes its plans: Free at $0 with 50 review invitations a month, then Starter at $99, Plus at $319 and Premium at $799 a month per domain billed annually, with Enterprise on a custom quote. The free tier genuinely collects reviews, just at a low volume. Trustmary has a free plan, and its paid pricing scales with how many monthly VIEWS your review widgets get, not with how many reviews you collect. Reported tiers run from around $19 a month at the low end to several hundred at higher view volumes. Figures vary a lot across sources, so check the current plan for your traffic before buying. Checked July 2026.
The number on the pricing page is not the number you pay
Contracts, per-location pricing and add-on fees are where the real cost hides.
Trustpilot
Free, then $99 a month per domain
Trustpilot publishes its plans: Free at $0 with 50 review invitations a month, then Starter at $99, Plus at $319 and Premium at $799 a month per domain billed annually, with Enterprise on a custom quote. The free tier genuinely collects reviews, just at a low volume.
12 month commitment on paid plans
Trustmary
Free tier, then from about $19 a month
Trustmary has a free plan, and its paid pricing scales with how many monthly VIEWS your review widgets get, not with how many reviews you collect. Reported tiers run from around $19 a month at the low end to several hundred at higher view volumes. Figures vary a lot across sources, so check the current plan for your traffic before buying.
Monthly plans
Trophy Jar
$9/month
Launch is $9 a month for your first two months, then $29. Growth is $19 then $49. Every integration and all 7 widgets are on every plan, and we migrate you across for free.
No contract, cancel any time
What Trustpilot and Trustmary customers actually say
Sales pages do not mention this part, so here it is, quoted from public reviews with names and links attached.
Trustpilot
The two-tier system, and where the reviews end up
Trustpilot is itself the review platform, so a Trustpilot score is not a meaningful measure here. The criticism below is documented and on the record.
The substantive criticism of Trustpilot is structural rather than anecdotal:
The drawbacks
- Paying businesses get more tools to flag and dispute reviews than free accounts, which critics argue tilts outcomes.
- Trustpilot’s own Trust Report says it removed 4.5 million fake reviews in 2024, 7.4% of everything submitted, with 90% caught automatically.
- In July 2025 the FTC charged telemedicine firm NextMed over suppressing negative Trustpilot reviews by challenging critical ones, offering gift cards to have them removed, and making refunds conditional on deleting them.
- Your reviews build a Trustpilot profile. Your Google rating, which is what local buyers check, does not move.
Trustmary
Setup effort and customisation
Trustmary’s Trustpilot profile is not currently public, so the notes below come from its G2 and Capterra reviews.
Trustmary’s complaints are about friction rather than billing:
The drawbacks
- Users describe the tool as not very customisable for how it looks and behaves.
- Implementation is described as convoluted, and one reviewer lost time while still paying.
- Some functions are hard to reach, and how certain surveys work is unclear.
- Paid tier pricing is reported inconsistently across sources.
Known unhappy customers counts the people who left a 1 or 2 star public review, so it is a floor rather than an estimate. Quotes are verbatim from public reviews, shown with the reviewer name and linked to the source so you can check them yourself. They are individual opinions, not our verdict on either company. Figures were checked in July 2026 and move over time.
When each one is genuinely the right call
We are not going to pretend Trophy Jar wins every scenario. If one of these fits you better, buy it.
Pick Trustpilot if
Brands that want a recognised consumer review profile, especially across borders.
- Real consumer brand recognition. Shoppers know the name, and you cannot replicate that on your own site.
- A hosted public profile you do not have to build or design.
- Works across borders, which matters if you sell in several countries.
- The free tier lets you claim a profile and reply to reviews at no cost.
Pick Trustmary if
Marketing teams who want surveys, NPS and review-driven lead capture in one tool.
- Surveys and NPS sit right alongside review collection, which no other tool here really does.
- Review-driven lead capture forms are a real differentiator.
- Decent analytics on how proof affects conversion on your pages.
- A free plan to start on.
What neither Trustpilot nor Trustmary will do for you
This is the gap both of them leave, and the reason people comparing the two end up on a third option.
It asks on anything your tools track
Not one fixed trigger. Any status your CRM, invoicing, payments or job software already exposes can fire a request: deal won, invoice paid, job closed, order shipped, matter settled.
All 13 integrations, every plan
Nothing is gated behind a higher tier, and we add at least one new integration a week.
We move you across, free
Requests, timing, routing, widgets and integrations rebuilt exactly as you had them, live within two business days, with reviews still collecting the whole time.
Follow-ups that know when to stop
Up to three reminders, only to the people who have not reviewed yet, and they stop the second someone does. Nobody gets nagged after they have already helped you.
Switching is not your job. It is ours.
You sign up. We do everything else, end to end, and you keep collecting reviews the entire time.
You sign up. That is your part.
No exports, no spreadsheets, no support tickets, no onboarding calls. Tell us what you are on today and hand the rest to us.
We rebuild everything, exactly as it was.
Your review requests, follow-up timing, sentiment routing, widgets and every integration, set up the way you already had it. You do nothing.
Live within two business days.
Nothing pauses, so no customer notices a thing. What you notice is more reviews landing, a rating that climbs, all without burning your wallet.
It runs on the tools you already have
Connect once and every finished job, paid invoice or won deal asks for a review on its own.
Every finished job turns into a review request before your van leaves the driveway.
Every paid invoice becomes a review request, so getting paid also grows your rating.
Each successful charge quietly asks for a review, so proof grows alongside revenue.
Won deals become public proof automatically, with nothing added to your team's checklist.
Reviews collect themselves off the invoices you were already sending.
Every won opportunity asks for itself, so your clients watch their reviews stack up.
It all runs off what your tools already track. If you can see it in your tool, you can ask for a review on it.
Common Questions
Is Trustpilot or Trustmary better for getting more Google reviews?+
Trustpilot is built for brands that want a recognised consumer review profile, especially across borders. Trustmary is built for marketing teams who want surveys, NPS and review-driven lead capture in one tool. On the specific job of getting reviews to appear on Google without you chasing anyone, neither one will trigger on any status in your own tools or include every integration on every plan. Trophy Jar triggers off any status your existing tools already track, follows up with the people who forgot, and stops the moment someone reviews.
How much do Trustpilot and Trustmary actually cost?+
Trustpilot publishes its plans: Free at $0 with 50 review invitations a month, then Starter at $99, Plus at $319 and Premium at $799 a month per domain billed annually, with Enterprise on a custom quote. The free tier genuinely collects reviews, just at a low volume. Trustmary has a free plan, and its paid pricing scales with how many monthly VIEWS your review widgets get, not with how many reviews you collect. Reported tiers run from around $19 a month at the low end to several hundred at higher view volumes. Figures vary a lot across sources, so check the current plan for your traffic before buying. Trophy Jar is $9 a month for your first two months, then $29, published on the site with no sales call and no contract.
What do people complain about most with Trustpilot and Trustmary?+
For Trustpilot, the recurring theme is the two-tier system, and where the reviews end up. For Trustmary, it is setup effort and customisation. We have quoted the public reviews on this page with the reviewer names so you can go and read them yourself rather than take our word for it.
Is there a cheaper alternative to Trustpilot and Trustmary?+
Trophy Jar starts at $9 a month, but the reason to switch is not the price. You can ask on anything your tools already track instead of a short fixed list, collect photo and video reviews, use all 13 integrations on every plan, and show the results with 7 widgets.
Do you migrate me across from Trustpilot or Trustmary?+
Yes, free, on every plan. You sign up and tell us which one you are leaving. We rebuild your requests, timing, routing, widgets and integrations and hand it back running. Most switches are live within two business days, and requests keep going out throughout so there is no gap.
Is there a contract?+
No annual contract and no lock-in. Cancel whenever you want. There is no free trial, the paid trial simply starts at $9.