Thryv vs Trustpilot: The Honest Verdict
Neither one will let you leave without a contract or trigger on any status in your own tools. Here is what each one really costs, what users complain about, and the third option that asks for your reviews on its own.
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Thryv, Trustpilot, or neither?
Thryv and Trustpilot are aimed at different businesses, and one of them is probably right for you. Here is the honest read on all three.
Thryv
From about $244 a month
Owners who want CRM, scheduling, invoicing, a website and marketing from one vendor. The catch: the public record is rough: 2.5 on Trustpilot and 353 BBB complaints in three years.
Trustpilot
Free, then $99 a month per domain
Brands that want a recognised consumer review profile, especially across borders. The catch: reviews land on your Trustpilot profile, not on Google where local buyers are actually looking.
Trophy Jar
$9/month, then $29
It asks every customer the moment a job, invoice, deal or order hits the status you choose, follows up with anyone who forgets, and stops the second they review. All 13 integrations and 7 widgets on every plan.
Start for $9/monthThryv vs Trustpilot vs Trophy Jar
| Trophy Jar | Thryv | Trustpilot | |
|---|---|---|---|
| Starting price | $9/month | From ~$244/month | Free, then $99/mo per domain |
| Pricing published openly, no sales call | |||
| No annual contract or lock-in | |||
| Asks your customers automatically | |||
| Triggers on any status in your tools, not a fixed list | |||
| Follow-ups that stop the second they review | |||
| Route unhappy customers privately first | |||
| Reviews land on Google | |||
| Photo and video reviews | Limited | Paid tiers | |
| Review widgets for your own site | 7 widgets | Limited | Paid tiers |
| Native integrations on every plan | 13 | Plan dependent | Plan dependent |
| Free migration, done for you | |||
| Live within 2 business days | Onboarding process |
Thryv’s centres start around $244 a month. Its small business bundles are reported at roughly $623 to $1,345 a month depending on tier and region. SMS, integrations and extra seats are billed on top. Trustpilot publishes its plans: Free at $0 with 50 review invitations a month, then Starter at $99, Plus at $319 and Premium at $799 a month per domain billed annually, with Enterprise on a custom quote. The free tier genuinely collects reviews, just at a low volume. Checked July 2026.
The number on the pricing page is not the number you pay
Contracts, per-location pricing and add-on fees are where the real cost hides.
Thryv
From about $244 a month
Thryv’s centres start around $244 a month. Its small business bundles are reported at roughly $623 to $1,345 a month depending on tier and region. SMS, integrations and extra seats are billed on top.
Term agreement, early termination held to the full term
Trustpilot
Free, then $99 a month per domain
Trustpilot publishes its plans: Free at $0 with 50 review invitations a month, then Starter at $99, Plus at $319 and Premium at $799 a month per domain billed annually, with Enterprise on a custom quote. The free tier genuinely collects reviews, just at a low volume.
12 month commitment on paid plans
Trophy Jar
$9/month
Launch is $9 a month for your first two months, then $29. Growth is $19 then $49. Every integration and all 7 widgets are on every plan, and we migrate you across for free.
No contract, cancel any time
What Thryv and Trustpilot customers actually say
Sales pages do not mention this part, so here it is, quoted from public reviews with names and links attached.
Thryv
Billing, contracts and cancellation
known unhappy customers
2.5 out of 5 on Trustpilot, from 414 public reviews. Check it
Thryv has the worst record here: 259 unhappy public reviewers, plus 353 BBB complaints logged in three years, 81 of them about billing. The pattern is consistent:
The drawbacks
- The public record is rough: 2.5 on Trustpilot and 353 BBB complaints in three years.
- Billing is the single largest BBB complaint category at 81 of those complaints.
- Cancellation and auto renewal disputes are the most repeated theme in its reviews.
- Reviews are one small module in a large suite, not the thing it is built around.
In their own words
“Very Shady Sales Practice”
Dale Quigley, in a public 1-star review on Trustpilot“Too expensive and too many bells and whistles for a sole proprietor!”
Jessica Snyder, in a public 1-star review on Trustpilot“When I tried to cancel you objected…”
Brian Goins, in a public 1-star review on Trustpilot
Trustpilot
The two-tier system, and where the reviews end up
Trustpilot is itself the review platform, so a Trustpilot score is not a meaningful measure here. The criticism below is documented and on the record.
The substantive criticism of Trustpilot is structural rather than anecdotal:
The drawbacks
- Paying businesses get more tools to flag and dispute reviews than free accounts, which critics argue tilts outcomes.
- Trustpilot’s own Trust Report says it removed 4.5 million fake reviews in 2024, 7.4% of everything submitted, with 90% caught automatically.
- In July 2025 the FTC charged telemedicine firm NextMed over suppressing negative Trustpilot reviews by challenging critical ones, offering gift cards to have them removed, and making refunds conditional on deleting them.
- Your reviews build a Trustpilot profile. Your Google rating, which is what local buyers check, does not move.
Known unhappy customers counts the people who left a 1 or 2 star public review, so it is a floor rather than an estimate. Quotes are verbatim from public reviews, shown with the reviewer name and linked to the source so you can check them yourself. They are individual opinions, not our verdict on either company. Figures were checked in July 2026 and move over time.
When each one is genuinely the right call
We are not going to pretend Trophy Jar wins every scenario. If one of these fits you better, buy it.
Pick Thryv if
Owners who want CRM, scheduling, invoicing, a website and marketing from one vendor.
- It really is all-in-one: CRM, appointments, invoicing, website and marketing under one login.
- One vendor and one bill instead of stitching five tools together.
- Useful if you have no website and no CRM and want the lot handled at once.
Pick Trustpilot if
Brands that want a recognised consumer review profile, especially across borders.
- Real consumer brand recognition. Shoppers know the name, and you cannot replicate that on your own site.
- A hosted public profile you do not have to build or design.
- Works across borders, which matters if you sell in several countries.
- The free tier lets you claim a profile and reply to reviews at no cost.
What neither Thryv nor Trustpilot will do for you
This is the gap both of them leave, and the reason people comparing the two end up on a third option.
No contract to be trapped in
Month to month, cancel whenever. No annual term, no auto renewal, no notice window to miss and no early termination fee waiting for you.
It asks on anything your tools track
Not one fixed trigger. Any status your CRM, invoicing, payments or job software already exposes can fire a request: deal won, invoice paid, job closed, order shipped, matter settled.
Photo and video reviews on every plan
Not a premium upsell. Real photos and real faces are the proof that actually converts, so they are included from $9.
7 widgets to show the proof off
Carousel, wall of love, badge, live feed and more, on every plan, so the reviews you collect start selling on your own site.
Switching is not your job. It is ours.
You sign up. We do everything else, end to end, and you keep collecting reviews the entire time.
You sign up. That is your part.
No exports, no spreadsheets, no support tickets, no onboarding calls. Tell us what you are on today and hand the rest to us.
We rebuild everything, exactly as it was.
Your review requests, follow-up timing, sentiment routing, widgets and every integration, set up the way you already had it. You do nothing.
Live within two business days.
Nothing pauses, so no customer notices a thing. What you notice is more reviews landing, a rating that climbs, all without burning your wallet.
It runs on the tools you already have
Connect once and every finished job, paid invoice or won deal asks for a review on its own.
Every finished job turns into a review request before your van leaves the driveway.
Every paid invoice becomes a review request, so getting paid also grows your rating.
Each successful charge quietly asks for a review, so proof grows alongside revenue.
Won deals become public proof automatically, with nothing added to your team's checklist.
Reviews collect themselves off the invoices you were already sending.
Every won opportunity asks for itself, so your clients watch their reviews stack up.
It all runs off what your tools already track. If you can see it in your tool, you can ask for a review on it.
Common Questions
Is Thryv or Trustpilot better for getting more Google reviews?+
Thryv is built for owners who want CRM, scheduling, invoicing, a website and marketing from one vendor. Trustpilot is built for brands that want a recognised consumer review profile, especially across borders. On the specific job of getting reviews to appear on Google without you chasing anyone, neither one will let you leave without a contract or trigger on any status in your own tools. Trophy Jar triggers off any status your existing tools already track, follows up with the people who forgot, and stops the moment someone reviews.
How much do Thryv and Trustpilot actually cost?+
Thryv’s centres start around $244 a month. Its small business bundles are reported at roughly $623 to $1,345 a month depending on tier and region. SMS, integrations and extra seats are billed on top. Trustpilot publishes its plans: Free at $0 with 50 review invitations a month, then Starter at $99, Plus at $319 and Premium at $799 a month per domain billed annually, with Enterprise on a custom quote. The free tier genuinely collects reviews, just at a low volume. Trophy Jar is $9 a month for your first two months, then $29, published on the site with no sales call and no contract.
What do people complain about most with Thryv and Trustpilot?+
For Thryv, the recurring theme is billing, contracts and cancellation. For Trustpilot, it is the two-tier system, and where the reviews end up. We have quoted the public reviews on this page with the reviewer names so you can go and read them yourself rather than take our word for it.
Is there a cheaper alternative to Thryv and Trustpilot?+
Trophy Jar starts at $9 a month, but the reason to switch is not the price. You can ask on anything your tools already track instead of a short fixed list, collect photo and video reviews, use all 13 integrations on every plan, and show the results with 7 widgets.
Do you migrate me across from Thryv or Trustpilot?+
Yes, free, on every plan. You sign up and tell us which one you are leaving. We rebuild your requests, timing, routing, widgets and integrations and hand it back running. Most switches are live within two business days, and requests keep going out throughout so there is no gap.
Is there a contract?+
No annual contract and no lock-in. Cancel whenever you want. There is no free trial, the paid trial simply starts at $9.