Google reviews vs Trustmary: The Honest Verdict
Neither one will trigger on any status in your own tools or include every integration on every plan. Here is what each one really costs, what users complain about, and the third option that asks for your reviews on its own.
Before you pick either one, see where you actually rank
Type your business name. This is what your next customer sees when they search for you.
Google reviews, Trustmary, or neither?
Google reviews and Trustmary are aimed at different businesses, and one of them is probably right for you. Here is the honest read on all three.
Google reviews
Free
Every local business. It is not optional, it is where your buyers already look. The catch: it does not ask anyone for anything. You get a share link and the rest is on you.
Trustmary
Free tier, then from about $19 a month
Marketing teams who want surveys, NPS and review-driven lead capture in one tool. The catch: reviewers describe it as not very customisable, with a convoluted implementation.
Trophy Jar
$9/month, then $29
It asks every customer the moment a job, invoice, deal or order hits the status you choose, follows up with anyone who forgets, and stops the second they review. All 13 integrations and 7 widgets on every plan.
Start for $9/monthGoogle reviews vs Trustmary vs Trophy Jar
| Trophy Jar | Google reviews | Trustmary | |
|---|---|---|---|
| Starting price | $9/month | Free | Free tier, then from ~$19/month |
| Pricing published openly, no sales call | |||
| No annual contract or lock-in | |||
| Asks your customers automatically | |||
| Triggers on any status in your tools, not a fixed list | |||
| Follow-ups that stop the second they review | |||
| Route unhappy customers privately first | |||
| Reviews land on Google | |||
| Photo and video reviews | Customer’s own only | ||
| Review widgets for your own site | 7 widgets | Strong | |
| Native integrations on every plan | 13 | Limited | |
| Free migration, done for you | |||
| Live within 2 business days |
Google Business Profile is free. There is no plan and no upgrade. Trustmary has a free plan, and its paid pricing scales with how many monthly VIEWS your review widgets get, not with how many reviews you collect. Reported tiers run from around $19 a month at the low end to several hundred at higher view volumes. Figures vary a lot across sources, so check the current plan for your traffic before buying. Checked July 2026.
The number on the pricing page is not the number you pay
Contracts, per-location pricing and add-on fees are where the real cost hides.
Google reviews
Free
Google Business Profile is free. There is no plan and no upgrade.
None
Trustmary
Free tier, then from about $19 a month
Trustmary has a free plan, and its paid pricing scales with how many monthly VIEWS your review widgets get, not with how many reviews you collect. Reported tiers run from around $19 a month at the low end to several hundred at higher view volumes. Figures vary a lot across sources, so check the current plan for your traffic before buying.
Monthly plans
Trophy Jar
$9/month
Launch is $9 a month for your first two months, then $29. Growth is $19 then $49. Every integration and all 7 widgets are on every plan, and we migrate you across for free.
No contract, cancel any time
What Google reviews and Trustmary customers actually say
Sales pages do not mention this part, so here it is, quoted from public reviews with names and links attached.
Google reviews
It is a place, not a tool
Google Business Profile is a free product rather than a paid tool, so there is no vendor rating to weigh.
Google reviews is not a competitor so much as the destination everything else is trying to fill. Its limits are what a review tool exists to fix:
The drawbacks
- Nothing is automated. Every request is a manual ask, by you, every time.
- There are no follow-ups, and most people who intend to leave a review never come back to it.
- Unhappy customers post straight to your public rating with no private route first.
- You cannot put your reviews on your own site in any designed way.
Trustmary
Setup effort and customisation
Trustmary’s Trustpilot profile is not currently public, so the notes below come from its G2 and Capterra reviews.
Trustmary’s complaints are about friction rather than billing:
The drawbacks
- Users describe the tool as not very customisable for how it looks and behaves.
- Implementation is described as convoluted, and one reviewer lost time while still paying.
- Some functions are hard to reach, and how certain surveys work is unclear.
- Paid tier pricing is reported inconsistently across sources.
Known unhappy customers counts the people who left a 1 or 2 star public review, so it is a floor rather than an estimate. Quotes are verbatim from public reviews, shown with the reviewer name and linked to the source so you can check them yourself. They are individual opinions, not our verdict on either company. Figures were checked in July 2026 and move over time.
When each one is genuinely the right call
We are not going to pretend Trophy Jar wins every scenario. If one of these fits you better, buy it.
Pick Google reviews if
Every local business. It is not optional, it is where your buyers already look.
- It is free, and it is the only review profile most local customers ever actually read.
- It feeds the map pack, which is where local buying decisions get made.
- No contract, no vendor, nothing to cancel.
Pick Trustmary if
Marketing teams who want surveys, NPS and review-driven lead capture in one tool.
- Surveys and NPS sit right alongside review collection, which no other tool here really does.
- Review-driven lead capture forms are a real differentiator.
- Decent analytics on how proof affects conversion on your pages.
- A free plan to start on.
What neither Google reviews nor Trustmary will do for you
This is the gap both of them leave, and the reason people comparing the two end up on a third option.
It asks on anything your tools track
Not one fixed trigger. Any status your CRM, invoicing, payments or job software already exposes can fire a request: deal won, invoice paid, job closed, order shipped, matter settled.
All 13 integrations, every plan
Nothing is gated behind a higher tier, and we add at least one new integration a week.
We move you across, free
Requests, timing, routing, widgets and integrations rebuilt exactly as you had them, live within two business days, with reviews still collecting the whole time.
Follow-ups that know when to stop
Up to three reminders, only to the people who have not reviewed yet, and they stop the second someone does. Nobody gets nagged after they have already helped you.
Switching is not your job. It is ours.
You sign up. We do everything else, end to end, and you keep collecting reviews the entire time.
You sign up. That is your part.
No exports, no spreadsheets, no support tickets, no onboarding calls. Tell us what you are on today and hand the rest to us.
We rebuild everything, exactly as it was.
Your review requests, follow-up timing, sentiment routing, widgets and every integration, set up the way you already had it. You do nothing.
Live within two business days.
Nothing pauses, so no customer notices a thing. What you notice is more reviews landing, a rating that climbs, all without burning your wallet.
It runs on the tools you already have
Connect once and every finished job, paid invoice or won deal asks for a review on its own.
Every finished job turns into a review request before your van leaves the driveway.
Every paid invoice becomes a review request, so getting paid also grows your rating.
Each successful charge quietly asks for a review, so proof grows alongside revenue.
Won deals become public proof automatically, with nothing added to your team's checklist.
Reviews collect themselves off the invoices you were already sending.
Every won opportunity asks for itself, so your clients watch their reviews stack up.
It all runs off what your tools already track. If you can see it in your tool, you can ask for a review on it.
Common Questions
Is Google reviews or Trustmary better for getting more Google reviews?+
Google reviews is built for every local business. It is not optional, it is where your buyers already look. Trustmary is built for marketing teams who want surveys, NPS and review-driven lead capture in one tool. On the specific job of getting reviews to appear on Google without you chasing anyone, neither one will trigger on any status in your own tools or include every integration on every plan. Trophy Jar triggers off any status your existing tools already track, follows up with the people who forgot, and stops the moment someone reviews.
How much do Google reviews and Trustmary actually cost?+
Google Business Profile is free. There is no plan and no upgrade. Trustmary has a free plan, and its paid pricing scales with how many monthly VIEWS your review widgets get, not with how many reviews you collect. Reported tiers run from around $19 a month at the low end to several hundred at higher view volumes. Figures vary a lot across sources, so check the current plan for your traffic before buying. Trophy Jar is $9 a month for your first two months, then $29, published on the site with no sales call and no contract.
What do people complain about most with Google reviews and Trustmary?+
For Google reviews, the recurring theme is it is a place, not a tool. For Trustmary, it is setup effort and customisation. We have quoted the public reviews on this page with the reviewer names so you can go and read them yourself rather than take our word for it.
Is there a cheaper alternative to Google reviews and Trustmary?+
Trophy Jar starts at $9 a month, but the reason to switch is not the price. You can ask on anything your tools already track instead of a short fixed list, collect photo and video reviews, use all 13 integrations on every plan, and show the results with 7 widgets.
Do you migrate me across from Google reviews or Trustmary?+
Yes, free, on every plan. You sign up and tell us which one you are leaving. We rebuild your requests, timing, routing, widgets and integrations and hand it back running. Most switches are live within two business days, and requests keep going out throughout so there is no gap.
Is there a contract?+
No annual contract and no lock-in. Cancel whenever you want. There is no free trial, the paid trial simply starts at $9.