In the interest of accuracy: Nearby Now is a real hyperlocal marketing tool with a reviews component, often mentioned in “Reputation.com alternatives” roundups. But the public data is thin, only 3 reviews found anywhere (a perfect 5.0, which with that sample size proves very little), and no public pricing.
Rather than stretch three reviews into a verdict, the honest answer is: there isn’t enough independently verifiable information yet to compare it fairly.
Compare something with real numbers behind it
Trophy Jar publishes its pricing and has a real, growing base of integrations and customers behind it. See the plans:
Transparent pricing, SMS included from day one: See Trophy Jar pricing