A review request that reads like a template rarely feels personal. Trophy Jar now lets a business customise the email or text wording, the button labels, and the colours so the request reads like it came from them, not from a piece of software.
The data collected is customisable too, so a business can ask exactly what matters to its customers. Every business also gets a shareable custom form link, so reviews can be collected from anyone directly, not only people who were sent an automatic request.
A plumber’s request can sound like a plumber wrote it, and a law firm’s can sound appropriately formal, using the same underlying automation. The goal is a request that never reads as a mass-market template, because the words, colours and questions were set by the business itself, not left on a generic default.
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